andy@ideagroupatlanta.com | (404) 213-4416
event emergency
23
AUG
2016

Can You Handle the #1 Event Emergency? – Attendees are in Danger

When an event emergency happens there’s no time for confusion and indecision. You only have moments to respond. Give the right response by planning ahead. Here are the keys to handling the #1 event emergency. An Event Emergency Plan You Can Use This is Part #2 of a three-part series on handling event emergencies. For...
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event emergency
12
JUL
2016

Event Emergency – Are You Ready When It All Goes To Hell?

  The news is filled with unforeseen protests, shootings, terrorism and medical crises. Can you risk an event emergency? If you don’t have an Emergency Action Plan, your colleagues, attendees and organization are at risk. You owe it to them to take these basic steps now – before the worst case happens. Event 911...
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hack inside information
07
JUN
2016

Pick Someone’s Brain and Hack Inside Information

If you need to pick someone’s brain and hack inside information be smart. Use the “Tell me like I’m stupid” strategy. Here’s how you can get better information and have a better idea what to do with it. Pick Their Brains Picking someone’s brain means gathering all the key information that you need to accomplish...
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successful marketing
12
MAY
2016

Successful Marketing Is Like Satisfying Sex – Don’t Overthink It

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Successful marketing is like satisfying sex – don’t overthink it. If you dread marketing you aren’t doing it right. Here’s how enjoy it and do it more often. We Make It Too Difficult Marketing has a lot in common with gourmet cooking, Frisbee tossing and satisfying sex. They aren’t difficult –...
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conversion, compliance and measurable results
11
APR
2016

Improve Conversion, Compliance & Measurable Results – Make People Act

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Conversion, compliance and measurable results depend on key people making informed decisions and doing what you want them to do. Nothing happens if you overload them with too many confusing options. Too many choices destroy results. Relevant choices make people act. Here’s what you do. What’s It All About? The...
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be remarkable and unforgettable
08
MAR
2016

Be Remarkable and Unforgettable – Stand Out & Get Noticed

If your marketing, messaging and events are forgettable you might as well be invisible. If it’s not memorable it’s mediocre. So be remarkable and unforgettable. Here’s how to stand out and get noticed. The secrets come from my personal trip to the Twilight Zone. This is a True Story An ice-bound airport in...
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boost communication
02
FEB
2016

4 Effective Ways to Boost Communication and Maximize Marketing

Your customers, clients and employees are confused and frustrated. They really want to understand what you’re saying – BUT. If your messages and marketing are as clear as mud then you need to clean up your act. Here are 4 effective ways to boost communication and maximize marketing. Clear As Mud It’s my fault and I...
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build your business
05
JAN
2016

Someone is Stealing Your Business, Ideas and Sales

If you think you are only as good as your last project, sale or event, you’re totally wrong! You are only as good as your NEXT project, sale or event! Someone is stealing your business, ideas and sales – and here’s how to stop them and build your business. No One Cares About Your Past Successes Your history, heritage...
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communicate
01
DEC
2015

How to Communicate With Your Customers, Dealers and Franchisees

Customers, dealers and franchisees are the toughest audiences of all. There is money on the line and they want something valuable. Here’s how to communicate with your customers, dealers and franchisees and get results. Stakes are High Employee and other internal audiences are easy to prepare for. They are paid to be...
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