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Category

Audiences
16
JUL
2013

Stop Scope Creep – Before It Kills Projects, Marketing & Events

Scope Creep kills. It may be the #1 reason why events, marketing, programs, and communication don’t meet objectives. You can exterminate it. You can stop Scope Creep – before it kills your projects, marketing and events. Here’s how to stop scope creep and prevent it...
09
JUL
2013

Doctor Who Guide to Mastering Time! Make Meeting Agendas More Flexible

Doctor Who is a Time Lord. He wanders all of space and time righting wrongs and doing his best to keep various civilizations from vaporizing themselves. Let’s use some of his ideas and make meeting agendas more flexible and results-driven. Here are new ways to organize your...
27
MAR
2013

Audience Segmentation is as Easy as Lick, Twist, Dunk!

Do you want to make your meeting, marketing and communication content more relevant, personal and actionable to audiences?  You don’t need statistical analysis. You need Oreos and a cold glass of milk. At 3 years old, McKenna looked exactly like Cindy Lou Who from the Grinch...
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