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Category

Selling More Business
08
JAN
2018
pricing strategy

The Gutsiest Pricing Strategy – Scratch The Value Itch

Pricing isn’t a tool it’s the whole point of the game. If you’re afraid to discuss price your business is in danger. Here’s the gutsiest pricing strategy I’ve ever seen. Scratch the Value Itch! The Gutsiest Pricing Strategy I was sitting in a...
25
OCT
2016
secrets of marketing

Harry Potter and the Lost Secrets of Marketing

  Mediocre marketing means poor results. Do it right and it’s almost like magic. Have you forgotten the lost secrets of marketing? Let Harry Potter show you how. Digital Marketing vs. Traditional Marketing Okay, let’s forget age discrimination and be sensible. This...
11
APR
2016
conversion, compliance and measurable results

Improve Conversion, Compliance & Measurable Results – Make People Act

Conversion, compliance and measurable results depend on key people making informed decisions and doing what you want them to do. Nothing happens if you overload them with too many confusing options. Too many choices destroy results. Relevant choices make people act. Here’s what...
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