andy@ideagroupatlanta.com | (404) 213-4416
24
MAR
2014

Keep ‘Em Hungry! Feed Them Bite-Size Event Marketing

Did you know you can make your event marketing so attractive & delicious that people can’t resist? Here’s a new marketing strategy that makes people want to register and attend. Instead of hitting them with a heavy, three-course banquet of marketing, serve them a series of...
04
MAR
2014

Transform Save the Date Emails Into Powerful Event Marketing

The single largest challenge for any event, meeting or conference is building attendance. Audience activation begins with the first email. Let’s transform the lowly Save the Date email from a useless placeholder into a powerful event marketing effort. Priority #1 Building...
15
JAN
2013

Seven Looney Ways To Make Your Events Predictably Unpredictable

The problem with predictable events is there’s no surprise. No matter how hard you try it’s “déjà vu all over again. Here are some unexpected ways to make your events unpredictable. My favorite cartoons begin with the Road Runner and Wile E. Coyote and fake...
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