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Tag

audience
02
APR
2013

Make Your Audience Do What You Want – Hit Them With a Lightning Bolt!

Talk about an electrifying experience! I’m at a national sales meeting, and I’ve been brought in to help refine and focus the presentations and manage the content. Now it’s all happening and I’m watching. Blam – right between the eyes I’m hit with a realization I’d missed. “Wow,...
27
MAR
2013

Audience Segmentation is as Easy as Lick, Twist, Dunk!

Do you want to make your meeting, marketing and communication content more relevant, personal and actionable to audiences?  You don’t need statistical analysis. You need Oreos and a cold glass of milk. At 3 years old, McKenna looked exactly like Cindy Lou Who from the Grinch...
13
MAR
2013

The Heartbreak of Questiophobia! Are You Afraid of Asking Questions?

Tragic, senseless, it strikes with no respect to sex or age. Questiophobia – the catastrophic fear of asking questions. There seems to be an epidemic of bad information, misinformation and no information that’s infecting creative, content development, communication and marketing....
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