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better
12
JUN
2018
Audience Segmentation

Audience Segmentation – Why The Heck Aren’t You Doing It?

Audience Segmentation, do it and your event is more successful. Don’t do it and you get poorer results, a low Net Promoter Score or your attendance decreases. So why the heck aren’t you doing it? Audience Segmentation At any conference, event or meeting there are two groups. The...
01
MAY
2018
influence behavior

Your Real Job is to Influence Behavior at Corporate Events and Conferences

 It doesn’t matter what you do, your “real” job is to influence behavior. You can’t get the results you need until you influence the behavior of people you rely upon for success. Here’s what you need to know. Your “Real” Job It doesn’t matter if you’re the CEO,...
10
APR
2018
Plan B

When Things are Going Down the Toilet – What’s Your Plan B?

What do you do when everything falls apart? When your business, marketing or event is making a flushing noise? When things go down the toilet – what’s you Plan B? Developing a backup plan makes it easier to handle difficult decisions and do the smart thing. Here’s how and when to...
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