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better
12
FEB
2013

There’s Nothing More Dangerous Than A Successful Event

The audience applauds, the surveys show dazzling reviews, presenters, executives, marketing and trade show teams are getting tennis elbow from patting each other on the back. What are you going to do next time? That’s easy. Design more successful events. Don’t mess with success....
29
JAN
2013

Never Exceed Expectations – It’s A Losing Play

It’s like those one-in-a-million games when the quarterback cuts loose a Hail Mary Pass that’s snagged in the end zone to win the game. Everyone’s expectations are exceeded but it’s a desperation play – thrilling but far too dangerous. You can never count on it. The extreme...
22
JAN
2013

What Decision-Makers Don’t Want You To Know About Proposals

Proposals are the manure you throw on business to make it grow. They can make or break a deal. A winning proposal is far more than ideas and budgets – it’s strategic content design. Here’s how to write better proposals. Austin Powers had to face Dr. Evil. You have to face a...
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