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client
08
JAN
2018
pricing strategy

The Gutsiest Pricing Strategy – Scratch The Value Itch

Pricing isn’t a tool it’s the whole point of the game. If you’re afraid to discuss price your business is in danger. Here’s the gutsiest pricing strategy I’ve ever seen. Scratch the Value Itch! The Gutsiest Pricing Strategy I was sitting in a...
01
DEC
2015
communicate

How to Communicate With Your Customers, Dealers and Franchisees

Customers, dealers and franchisees are the toughest audiences of all. There is money on the line and they want something valuable. Here’s how to communicate with your customers, dealers and franchisees and get results. Stakes are High Employee and other internal audiences are...
19
SEP
2013

Delivering The Great Experience – Make Them Eager For More!

Everyone wants, needs and demands an exceptional experience. You can plan and provide all the aspects of a Great Experience and make people eager for more! A great experience is precious. It’s what every event, marketing campaign, product, service or communication has to deliver,...

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