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24
OCT
2013

Don’t Treat People Like Cattle – Surefire Tips For Better Event Signage

No one like to be treated like cattle, but that’s what poorly designed event signage does. Make sure your signage treats people like VIPs and not part of a herd. Here’s how to make better event signage that’s clear, effective and gets people where they’re supposed to go....
16
OCT
2013

Trade Shows are Too Polite – It’s Time to be Breaking Bad!

Don’t play fair at trade shows. Take some tips from “Breaking Bad” and don’t be too polite. You may be the nicest, most generous person in the world, but you need to channel your inner Walter White and do what has to be done. Here’s how to generate more business and revenue...
09
OCT
2013

Three Ways to Make Panel Discussions More Engaging, Authentic & Honest

A group of experts are having a spirited, energetic discussion about a topic of extreme interest to the audience. People lean forward, listening to every word and reacting. This is what a panel discussion is supposed to be like. Do yours fall short? Panels can be highlights of an...
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