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08
MAY
2013

Six Smooth Moves That Make You Look Smart

Okay, you have it down! You’re a pro and make things run so efficiently that it looks like magic. Still, there are things you need to do to remind people that you are the best. You may have done 100 events, written 1000 communication or marketing pieces and managed countless...
01
MAY
2013

Want a Better Meeting Message? Get Three Cows, a Ladder and a Can of Paint!

Three cows, a ladder and a can of paint – it’s a classic success strategy for creating a powerful message that helps people to understand and value your event, trade show or marketing campaign. How do you create a powerful message? We’ll talk bovine business plans in a minute....
23
APR
2013

Steve Jobs Was the Master of Meaning – And You Can Be One, Too

Steve Jobs wasn’t too concerned about how he grabbed your attention. He wasn’t above being theatrical, putting on a show or even making fun of himself. All he wanted was for you to pay attention. You can be a master of meaning and get the results you need. He was a...