andy@ideagroupatlanta.com | (404) 213-4416
20
NOV
2013

Results RX – The Cure for Common Communications

There’s a big difference between what we want to show, say and explain in business – and what people want to see, hear and understand. How do you make people do what you want them to do – whether it’s buy a product, book a hotel or attend a conference? Here’s the prescription to...
14
NOV
2013

Content GPS – How to Speak The Audience’s Language

Once you understand how your clients, customers, employees and audiences think you can communicate with more influence and authority. What we need is a communications GPS and a map that shows us how to speak the audience’s language. Here’s how to develop messages that reach...
02
APR
2013

Make Your Audience Do What You Want – Hit Them With a Lightning Bolt!

Talk about an electrifying experience! I’m at a national sales meeting, and I’ve been brought in to help refine and focus the presentations and manage the content. Now it’s all happening and I’m watching. Blam – right between the eyes I’m hit with a realization I’d missed. “Wow,...