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04
MAR
2013

The “W” is Silent – Why No One Asks, “Why?”

Want to make your marketing, event or communication more valuable? Provide content and an experience that people can’t find anywhere else. It begins by asking the most important question. This is a true story. We were sitting in that strange twilight that’s unique to being...
27
FEB
2013

Forget Competitions – Attendees Just Want to Play Around!

Your next event belongs to gamers. I don’t mean a bunch of geeky teenagers indulging their fantasies until their skin clears up. These gamers are the majority of the people in the audience, the trade show, workshops, weddings and your customer base. Are business games and...
07
FEB
2013

How To Hook An Audience – Secrets Of Engagement

Want to know the secrets of audience engagement? Start here! According to the Associated Press: The average attention span of a human in 2013 – 8 seconds. The average attention span of a gold fish – 9 seconds. Our attention span is less than a goldfish! I don’t make this stuff up...