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30
MAY
2013

Six Ways To Make Award Ceremonies Faster, Shorter & More Rewarding

Have you ever had the indescribable joy of sitting next to the world’s most annoying person on a six-hour flight? That’s how most people feel about award ceremonies. They are an ordeal for both the winners and the lose … – well, the other people in the audience. What we need are...
27
MAR
2013

Audience Segmentation is as Easy as Lick, Twist, Dunk!

Do you want to make your meeting, marketing and communication content more relevant, personal and actionable to audiences?  You don’t need statistical analysis. You need Oreos and a cold glass of milk. At 3 years old, McKenna looked exactly like Cindy Lou Who from the Grinch...
27
FEB
2013

Forget Competitions – Attendees Just Want to Play Around!

Your next event belongs to gamers. I don’t mean a bunch of geeky teenagers indulging their fantasies until their skin clears up. These gamers are the majority of the people in the audience, the trade show, workshops, weddings and your customer base. Are business games and...