andy@ideagroupatlanta.com | (404) 213-4416
01
MAY
2013

Want a Better Meeting Message? Get Three Cows, a Ladder and a Can of Paint!

Three cows, a ladder and a can of paint – it’s a classic success strategy for creating a powerful message that helps people to understand and value your event, trade show or marketing campaign. How do you create a powerful message? We’ll talk bovine business plans in a minute....
23
APR
2013

Steve Jobs Was the Master of Meaning – And You Can Be One, Too

Steve Jobs wasn’t too concerned about how he grabbed your attention. He wasn’t above being theatrical, putting on a show or even making fun of himself. All he wanted was for you to pay attention. You can be a master of meaning and get the results you need. He was a...
16
APR
2013

Hit The Play Button – Make Your Event Music Rock the House!

The crowd is on their feet. Moving, clapping – some people are even dancing in the aisles. For the moment they are one group, sharing an experience. It’s amazing, and the show hasn’t even started. This isn’t a concert – it’s a corporate event and this is just walk-in!  Have you...