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Tag

experience
09
APR
2013

Zombie Audiences From Hell – Stop The Apocalypse!

The CEO is presenting point-by-point information. It’s tough – no sugarcoating. In the audience many heads are bowed. Maybe it’s from the weight of the message or even in prayer. Then you notice the soft glow that flickers across their faces. They’re gone, lost in their...
02
APR
2013

Make Your Audience Do What You Want – Hit Them With a Lightning Bolt!

Talk about an electrifying experience! I’m at a national sales meeting, and I’ve been brought in to help refine and focus the presentations and manage the content. Now it’s all happening and I’m watching. Blam – right between the eyes I’m hit with a realization I’d missed. “Wow,...
27
MAR
2013

Audience Segmentation is as Easy as Lick, Twist, Dunk!

Do you want to make your meeting, marketing and communication content more relevant, personal and actionable to audiences?  You don’t need statistical analysis. You need Oreos and a cold glass of milk. At 3 years old, McKenna looked exactly like Cindy Lou Who from the Grinch...
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