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higher
29
JAN
2013

Never Exceed Expectations – It’s A Losing Play

It’s like those one-in-a-million games when the quarterback cuts loose a Hail Mary Pass that’s snagged in the end zone to win the game. Everyone’s expectations are exceeded but it’s a desperation play – thrilling but far too dangerous. You can never count on it. The extreme...
22
JAN
2013

What Decision-Makers Don’t Want You To Know About Proposals

Proposals are the manure you throw on business to make it grow. They can make or break a deal. A winning proposal is far more than ideas and budgets – it’s strategic content design. Here’s how to write better proposals. Austin Powers had to face Dr. Evil. You have to face a...
08
JAN
2013

Build Attendance & Engagement With Better Event Invitations

If people don’t attend your event, you’re dead. Audience activation begins with the very first invitation. It doesn’t matter if it’s a conference for 5,000 people or a corporate meeting for 50 – the invitation isn’t about information. It’s about marketing. It’s designed to...

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