andy@ideagroupatlanta.com | (404) 213-4416
14
NOV
2013

Content GPS – How to Speak The Audience’s Language

Once you understand how your clients, customers, employees and audiences think you can communicate with more influence and authority. What we need is a communications GPS and a map that shows us how to speak the audience’s language. Here’s how to develop messages that reach...
24
OCT
2013

Don’t Treat People Like Cattle – Surefire Tips For Better Event Signage

No one like to be treated like cattle, but that’s what poorly designed event signage does. Make sure your signage treats people like VIPs and not part of a herd. Here’s how to make better event signage that’s clear, effective and gets people where they’re supposed to go....
16
OCT
2013

Trade Shows are Too Polite – It’s Time to be Breaking Bad!

Don’t play fair at trade shows. Take some tips from “Breaking Bad” and don’t be too polite. You may be the nicest, most generous person in the world, but you need to channel your inner Walter White and do what has to be done. Here’s how to generate more business and revenue...