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Tag

HOW
12
MAY
2016
successful marketing

Successful Marketing Is Like Satisfying Sex – Don’t Overthink It

Successful marketing is like satisfying sex – don’t overthink it. If you dread marketing you aren’t doing it right. Here’s how enjoy it and do it more often. We Make It Too Difficult Marketing has a lot in common with gourmet cooking, Frisbee tossing and...
11
APR
2016
conversion, compliance and measurable results

Improve Conversion, Compliance & Measurable Results – Make People Act

Conversion, compliance and measurable results depend on key people making informed decisions and doing what you want them to do. Nothing happens if you overload them with too many confusing options. Too many choices destroy results. Relevant choices make people act. Here’s what...
08
MAR
2016
be remarkable and unforgettable

Be Remarkable and Unforgettable – Stand Out & Get Noticed

If your marketing, messaging and events are forgettable you might as well be invisible. If it’s not memorable it’s mediocre. So be remarkable and unforgettable. Here’s how to stand out and get noticed. The secrets come from my personal trip to the Twilight Zone. This...
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