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12
JUL
2016
event emergency

Event Emergency – Are You Ready When It All Goes To Hell?

  The news is filled with unforeseen protests, shootings, terrorism and medical crises. Can you risk an event emergency? If you don’t have an Emergency Action Plan, your colleagues, attendees and organization are at risk. You owe it to them to take these basic steps now –...
07
JUN
2016
hack inside information

Pick Someone’s Brain and Hack Inside Information

If you need to pick someone’s brain and hack inside information be smart. Use the “Tell me like I’m stupid” strategy. Here’s how you can get better information and have a better idea what to do with it. Pick Their Brains Picking someone’s brain means gathering all the key...
12
MAY
2016
successful marketing

Successful Marketing Is Like Satisfying Sex – Don’t Overthink It

Successful marketing is like satisfying sex – don’t overthink it. If you dread marketing you aren’t doing it right. Here’s how enjoy it and do it more often. We Make It Too Difficult Marketing has a lot in common with gourmet cooking, Frisbee tossing and...
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