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Tag

improve
08
JAN
2013

Build Attendance & Engagement With Better Event Invitations

If people don’t attend your event, you’re dead. Audience activation begins with the very first invitation. It doesn’t matter if it’s a conference for 5,000 people or a corporate meeting for 50 – the invitation isn’t about information. It’s about marketing. It’s designed to...
02
JAN
2013

Strategic Planning For People Who Don’t Like To Plan

Sometime around the turn of the century strategic planning got kicked to the curb. Many organizations felt it was faster to shoot from the hip. Maybe it was the belief that planning can only be done by the highest executives in the mists of Mount Olympus. Mere mortals simp...
18
DEC
2012

Does This Meeting Make My Butt Look Big?

Any person who sits through six hours of a conference, meeting or workshop should be declared legally dead and their estate probated. Is there anyone who is championing the cause of marathon meetings? Can we agree that we need to design better meeting agendas? We already know...
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