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Tag

improve
11
DEC
2012

Measuring Your Golden Eggs

Results are a “big dang deal” – we all live and die by them. Oh how we love those golden eggs that start with R … ROI, ROE, ROR… add your metric here. But I’ve been wondering if we are making things too complicated. Are there easy ways to increase value in business? People are...
04
DEC
2012

The Real Housewives of Content

It’s outrageous, unbelievable and incredibly bad TV, but I can’t stop watching it. There is something hypnotic about “The Real Housewives” that hooks you. My family was planning an intervention until I explained that I was doing research – seriously. “The Real Housewives” is a...
30
NOV
2012

Ask The Big Bold Questions

Ask questions … ask the big bold questions. It’s one sure-fire question to improve all your content. The first thing you usually decide is what you want to say. It seems logical but it’s actually one of the last things you do. What you want to say is important, but...
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