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12
JUN
2018
Audience Segmentation

Audience Segmentation – Why The Heck Aren’t You Doing It?

Audience Segmentation, do it and your event is more successful. Don’t do it and you get poorer results, a low Net Promoter Score or your attendance decreases. So why the heck aren’t you doing it? Audience Segmentation At any conference, event or meeting there are two groups. The...
30
NOV
2012

Why People Attend Your Events

I recently attended a major conference for a large hospitality company. I’ve been involved in the production of this annual event since the early 1990s and watched it grow and evolve each year. This year about 6000 people attended and I couldn’t help looking at the throngs of...
29
NOV
2012

Content Drives Creative

Color, music, stunning images, powerful words, movement, art, design — all the tools we use to produce marketing, media, meetings and corporate communication — are … simply cool. Let’s face it — we all like to play in the creative sandbox. The problem is we do it too soon and too...

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