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meetings
22
JAN
2013

What Decision-Makers Don’t Want You To Know About Proposals

Proposals are the manure you throw on business to make it grow. They can make or break a deal. A winning proposal is far more than ideas and budgets – it’s strategic content design. Here’s how to write better proposals. Austin Powers had to face Dr. Evil. You have to face a...
15
JAN
2013

Seven Looney Ways To Make Your Events Predictably Unpredictable

The problem with predictable events is there’s no surprise. No matter how hard you try it’s “déjà vu all over again. Here are some unexpected ways to make your events unpredictable. My favorite cartoons begin with the Road Runner and Wile E. Coyote and fake...
08
JAN
2013

Build Attendance & Engagement With Better Event Invitations

If people don’t attend your event, you’re dead. Audience activation begins with the very first invitation. It doesn’t matter if it’s a conference for 5,000 people or a corporate meeting for 50 – the invitation isn’t about information. It’s about marketing. It’s designed to...
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