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08
AUG
2018
corporate event planner

The Audience Hates Your Event Agenda – Five Surefire Rules To Fix It

Your event or conference audience really hates your agenda. Here are five surefire rules that will make people love your events … and make you a hero. Cruel & Inhuman Punishment If you’re an event planner, corporate event planner or conference planner I bet your...
12
JUN
2018
Audience Segmentation

Audience Segmentation – Why The Heck Aren’t You Doing It?

Audience Segmentation, do it and your event is more successful. Don’t do it and you get poorer results, a low Net Promoter Score or your attendance decreases. So why the heck aren’t you doing it? Audience Segmentation At any conference, event or meeting there are two groups. The...
01
MAY
2018
influence behavior

Your Real Job is to Influence Behavior at Corporate Events and Conferences

 It doesn’t matter what you do, your “real” job is to influence behavior. You can’t get the results you need until you influence the behavior of people you rely upon for success. Here’s what you need to know. Your “Real” Job It doesn’t matter if you’re the CEO,...
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