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01
MAY
2013

Want a Better Meeting Message? Get Three Cows, a Ladder and a Can of Paint!

Three cows, a ladder and a can of paint – it’s a classic success strategy for creating a powerful message that helps people to understand and value your event, trade show or marketing campaign. How do you create a powerful message? We’ll talk bovine business plans in a minute....
23
APR
2013

Steve Jobs Was the Master of Meaning – And You Can Be One, Too

Steve Jobs wasn’t too concerned about how he grabbed your attention. He wasn’t above being theatrical, putting on a show or even making fun of himself. All he wanted was for you to pay attention. You can be a master of meaning and get the results you need. He was a...
09
APR
2013

Zombie Audiences From Hell – Stop The Apocalypse!

The CEO is presenting point-by-point information. It’s tough – no sugarcoating. In the audience many heads are bowed. Maybe it’s from the weight of the message or even in prayer. Then you notice the soft glow that flickers across their faces. They’re gone, lost in their...