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07
JUN
2016
hack inside information

Pick Someone’s Brain and Hack Inside Information

If you need to pick someone’s brain and hack inside information be smart. Use the “Tell me like I’m stupid” strategy. Here’s how you can get better information and have a better idea what to do with it. Pick Their Brains Picking someone’s brain means gathering all the key...
12
MAY
2016
successful marketing

Successful Marketing Is Like Satisfying Sex – Don’t Overthink It

Successful marketing is like satisfying sex – don’t overthink it. If you dread marketing you aren’t doing it right. Here’s how enjoy it and do it more often. We Make It Too Difficult Marketing has a lot in common with gourmet cooking, Frisbee tossing and...
11
APR
2016
conversion, compliance and measurable results

Improve Conversion, Compliance & Measurable Results – Make People Act

Conversion, compliance and measurable results depend on key people making informed decisions and doing what you want them to do. Nothing happens if you overload them with too many confusing options. Too many choices destroy results. Relevant choices make people act. Here’s what...
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