andy@ideagroupatlanta.com | (404) 213-4416
27
MAR
2013

Audience Segmentation is as Easy as Lick, Twist, Dunk!

Do you want to make your meeting, marketing and communication content more relevant, personal and actionable to audiences?  You don’t need statistical analysis. You need Oreos and a cold glass of milk. At 3 years old, McKenna looked exactly like Cindy Lou Who from the Grinch...
04
MAR
2013

The “W” is Silent – Why No One Asks, “Why?”

Want to make your marketing, event or communication more valuable? Provide content and an experience that people can’t find anywhere else. It begins by asking the most important question. This is a true story. We were sitting in that strange twilight that’s unique to being...
18
FEB
2013

Great Content is Like Cooking Collard Greens

  Do you dream of something intriguing, spicy and with just enough of an edge to keep you interested? Do you wish you could find something that got better and better and kept you coming back for more? We’re talking about creating great content – and cooking collard greens! I...