andy@ideagroupatlanta.com | (404) 213-4416
12
FEB
2013

There’s Nothing More Dangerous Than A Successful Event

The audience applauds, the surveys show dazzling reviews, presenters, executives, marketing and trade show teams are getting tennis elbow from patting each other on the back. What are you going to do next time? That’s easy. Design more successful events. Don’t mess with success....
07
FEB
2013

How To Hook An Audience – Secrets Of Engagement

Want to know the secrets of audience engagement? Start here! According to the Associated Press: The average attention span of a human in 2013 – 8 seconds. The average attention span of a gold fish – 9 seconds. Our attention span is less than a goldfish! I don’t make this stuff up...
11
DEC
2012

Measuring Your Golden Eggs

Results are a “big dang deal” – we all live and die by them. Oh how we love those golden eggs that start with R … ROI, ROE, ROR… add your metric here. But I’ve been wondering if we are making things too complicated. Are there easy ways to increase value in business? People are...