andy@ideagroupatlanta.com | (404) 213-4416
10
APR
2018
Plan B

When Things are Going Down the Toilet – What’s Your Plan B?

What do you do when everything falls apart? When your business, marketing or event is making a flushing noise? When things go down the toilet – what’s you Plan B? Developing a backup plan makes it easier to handle difficult decisions and do the smart thing. Here’s how and when to...
06
FEB
2018
too many choices

Brain Freeze – Fix the Paralyzing Problem of Too Many Choices

Shoving too many choices down the throats of customers and audiences has the same brain-numbing effect as a brain freeze. Here’s how to fix the paralyzing problem of too many choices that can kill your conference, event or marketing. You know how it feels. You’re shoveling...
08
JAN
2018
pricing strategy

The Gutsiest Pricing Strategy – Scratch The Value Itch

Pricing isn’t a tool it’s the whole point of the game. If you’re afraid to discuss price your business is in danger. Here’s the gutsiest pricing strategy I’ve ever seen. Scratch the Value Itch! The Gutsiest Pricing Strategy I was sitting in a...