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Tag

strategic
22
JAN
2013

What Decision-Makers Don’t Want You To Know About Proposals

Proposals are the manure you throw on business to make it grow. They can make or break a deal. A winning proposal is far more than ideas and budgets – it’s strategic content design. Here’s how to write better proposals. Austin Powers had to face Dr. Evil. You have to face a...
08
JAN
2013

Build Attendance & Engagement With Better Event Invitations

If people don’t attend your event, you’re dead. Audience activation begins with the very first invitation. It doesn’t matter if it’s a conference for 5,000 people or a corporate meeting for 50 – the invitation isn’t about information. It’s about marketing. It’s designed to...
02
JAN
2013

Strategic Planning For People Who Don’t Like To Plan

Sometime around the turn of the century strategic planning got kicked to the curb. Many organizations felt it was faster to shoot from the hip. Maybe it was the belief that planning can only be done by the highest executives in the mists of Mount Olympus. Mere mortals simp...
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