andy@ideagroupatlanta.com | (404) 213-4416
11
MAR
2014

Follow The PB&J Formula for Amazing Events

Is your audience starving for substance while choking on too much flash & trash? People want and need a special recipe of style and substance to feel that the “experience” of your event is worth the time and effort. Serve tasty content by modeling your event after an old...
18
FEB
2013

Great Content is Like Cooking Collard Greens

  Do you dream of something intriguing, spicy and with just enough of an edge to keep you interested? Do you wish you could find something that got better and better and kept you coming back for more? We’re talking about creating great content – and cooking collard greens! I...
30
NOV
2012

Why People Attend Your Events

I recently attended a major conference for a large hospitality company. I’ve been involved in the production of this annual event since the early 1990s and watched it grow and evolve each year. This year about 6000 people attended and I couldn’t help looking at the throngs of...
12